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1 flat aerial
n (BrE) (cf flat antenna AmE )TELECOM antena plana f -
2 flat
-
3 flat antenna
n (AmE) (cf flat aerial BrE )TELECOM antena plana f -
4 flat-top aerial
flat-top aerial Flächenantenne fEnglish-German dictionary of Electrical Engineering and Electronics > flat-top aerial
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5 aerial
1) воздушный2) авиационный3) антенна (рад.) -
6 aerial has a flat gain across the frequency range
Универсальный англо-русский словарь > aerial has a flat gain across the frequency range
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7 aerial has a flat gain over the frequency range
Универсальный англо-русский словарь > aerial has a flat gain over the frequency range
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8 flat-top aerial
1) Морской термин: плоская антенна2) Техника: антенна с плоским верхом -
9 flat top aerial
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10 flat-top aerial
n AUDIO Flächenantenne f -
11 an aerial has a flat gain across the frequency range
Универсальный англо-русский словарь > an aerial has a flat gain across the frequency range
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12 an aerial has a flat gain over the frequency range
Универсальный англо-русский словарь > an aerial has a flat gain over the frequency range
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13 vehicle
средство передвижения; транспортное средство; подвижное средство; боевая машина, БМ; летательный аппарат, ЛА; см. тж. car, truckair cushion landing vehicle, assault — десантно-высадочное средство на воздушной подушке; десантный АВП
armored cavalry (assault) vehicle — бронированная разведывательная машина, БРМ
armoured vehicle, RE — Бр. саперный танк
assault vehicle, RE — Бр. десантно-высадочное средство инженерных войск
AT (guided) missile launch vehicle — БМ для пуска ПТУР; самоходный ПТРК
C2 vehicle — машина управления (войсками); (командно-) штабная машина
double air cushion vehicle, assault — десантный корабль на двойной воздушной подушке
landing vehicle, assault — десантно-высадочное средство; плавающий БТР на воздушной подушке
landing vehicle, hydrofoil — десантный КПК
landing vehicle, tank, engineer — десантный саперный танк
landing vehicle, track, armored — десантный (плавающий) гусеничный БТР
landing vehicle, track, covered — крытый десантный плавающий гусеничный транспортер
landing vehicle, tracked, engineer — десант ная гусеничная инженерная машина
landing vehicle, tracked, heavy — тяжелый десантный плавающий гусеничный транспортер
landing vehicle, tracked, howitzer — десантная гусеничная гаубичная СУ
landing vehicle, tracked, personnel — десантная гусеничная машина для ЛС
landing vehicle, tracked, recovery — десантная гусеничная ремонтно-эвакуационная машина
mine-clearing vehicle, flail-type — танк [танковый тягач] с бойковым тралом
mine-clearing vehicle, plow-pushing — танк [танковый тягач] с передним плужным минным тралом
mine-clearing vehicle, roller — танк [танковый тягач] с Катковым минным тралом
terminally guided (maneuvering) reentry vehicle — ркт. маневрирующая ГЧ с наведением на конечном участке траектории
— administrative use vehicle— bacteriological bomb vehicle— boost-glide reentry vehicle— flamethrower vehicle— ground-supported vehicle— launcher vehicle— logistical air vehicle— logistical vehicle— maintenance assistance vehicle— MarineCorps landing vehicle— oversize load vehicle— ship-to-shore assault vehicle— support armored vehicle— topographic surveying vehicle— troop-carryingair vehicle— wader-swimmer combat vehicle -
14 Lanchester, Frederick William
[br]b. 28 October 1868 Lewisham, London, Englandd. 8 March 1946 Birmingham, England[br]English designer and builder of the first all-British motor car.[br]The fourth of eight children of an architect, he spent his childhood in Hove and attended a private preparatory school, from where, aged 14, he went to the Hartley Institution (the forerunner of Southampton University). He was then granted a scholarship to the Royal College of Science, South Kensington, and also studied practical engineering at Finsbury Technical College, London. He worked first for a draughtsman and pseudo-patent agent, and was then appointed Assistant Works Manager of the Forward Gas Engine Company of Birmingham, with sixty men and a salary of £1 per week. He was then aged 21. His younger brother, George, was apprenticed to the same company. In 1889 and 1890 he invented a pendulum governor and an engine starter which earned him royalties. He built a flat-bottomed river craft with a stern paddle-wheel and a vertical single-cylinder engine with a wick carburettor of his own design. From 1892 he performed a number of garden experiments on model gliders relating to problems of lift and drag, which led him to postulate vortices from the wingtips trailing behind, much of his work lying behind the theory of modern aerodynamics. The need to develop a light engine for aircraft led him to car design.In February 1896 his first experimental car took the road. It had a torsionally rigid chassis, a perfectly balanced and almost noiseless engine, dynamically stable steering, epicyclic gear for low speed and reverse with direct drive for high speed. It turned out to be underpowered and was therefore redesigned. Two years later an 8 hp, two-cylinder flat twin appeared which retained the principle of balancing by reverse rotation, had new Lanchester valve-gear and a new method of ignition based on a magneto generator. For the first time a worm and wheel replaced chain-drive or bevel-gear transmission. Lanchester also designed the machinery to make it. The car was capable of about 18 mph (29 km/h): future cars of his travelled at twice that speed. From 1899 to 1904 cars were produced for sale by the Lanchester Engine Company, which was formed in 1898. The company had to make every component except the tyres. Lanchester gave up the managership but remained as Chief Designer, and he remained in this post until 1914.In 1907–8 his two-volume treatise Aerial Flight was published; it included consideration of skin friction, boundary-layer theory and the theory of stability. In 1909 he was appointed to the Government's Committee for Aeronautics and also became a consultant to the Daimler Company. At the age of 51 he married Dorothea Cooper. He remained a consultant to Daimler and worked also for Wolseley and Beardmore until 1929 when he started Lanchester Laboratories, working on sound reproduction. He also wrote books on relativity and on the theory of dimensions.[br]Principal Honours and DistinctionsFRS.Bibliographybht=1907–8, Aerial Flight, 2 vols.Further ReadingP.W.Kingsford, 1966, F.W.Lanchester, Automobile Engineer.E.G.Semler (ed.), 1966, The Great Masters. Engineering Heritage, Vol. II, London: Institution of Mechanical Engineers/Heinemann.IMcNBiographical history of technology > Lanchester, Frederick William
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15 cable
1) кабель
2) кабельный
3) кабельный концевой
4) канатный
5) тросовой
6) тросовый
7) шланговой
– aerial cable
– anchor cable
– annular cable
– armored cable
– arresting cable
– balanced cable
– bank cable
– belted cable
– borehole cable
– braided cable
– breakdown cable
– bridle cable
– bunched cable
– buried cable
– bury a cable
– cab-tire cable
– cable armoring
– cable assembly
– cable box
– cable braid
– cable brake
– cable car
– cable chafes
– cable chamber
– cable chute
– cable clamp
– cable compound
– cable conductor
– cable conduit
– cable configuration
– cable connector
– cable conveyor
– cable core
– cable drill
– cable drilling
– cable duct
– cable ductwork
– cable end
– cable end box
– cable filler
– cable gear
– cable gland
– cable grip
– cable guard
– cable hanger
– cable haulage
– cable head
– cable hut
– cable installation
– cable insulation
– cable interference
– cable joint
– cable laying
– cable line
– cable linkage
– cable logging
– cable lug
– cable make-up
– cable man-hole
– cable oil
– cable parts
– cable pothead
– cable pulling
– cable routing
– cable run
– cable saturate
– cable service
– cable serving
– cable shaft
– cable sheath
– cable sheathing
– cable shelf
– cable ship
– cable shoe
– cable sleeve
– cable splicer
– cable splicing
– cable television
– cable terminal
– cable termination
– cable transmission
– cable tray
– cable trunk
– cable winch
– cable worker
– cap the cable end
– carrier cable
– coaxial cable
– coil of cable
– coil-loaded cable
– communication cable
– control cable
– corona-proof cable
– deep-sea cable
– degaussing cable
– delay cable
– double-conductor cable
– double-D cable
– draw in a cable
– dress a cable
– drilling cable
– elevator cable
– enameled cable
– exchange cable
– external cable
– fiber cable
– firing cable
– flat cable
– flexible cable
– gas-filled cable
– graded cable
– high-tension cable
– ignition cable
– inside cable
– install a cable
– interoffice cable
– interruption cable
– jumper cable
– kicks of cable
– L-type cable
– lay a cable in water
– lay out a cable
– lead-covered cable
– light-conducting cable
– lighting cable
– local cable
– low-loss cable
– marine cable
– mounting cable
– multifiber cable
– multiple-conductor cable
– non-quadded cable
– office cable
– oil-cooled cable
– oil-filled cable
– optical cable
– overground cable
– overhead cable
– paired cable
– phone cable
– power cable
– protective cable
– pull a cable
– quadded cable
– r-f. cable
– radio-frequency cable
– RF cable
– ribbon cable
– round cable
– rubber-insulated cable
– screened cable
– self-supporting cable
– service cable
– shaft cable
– shore-end cable
– shot-firing cable
– single-conductor cable
– sodium cable
– spiral-quad cable
– splice a cable
– subaqueous cable
– superconducting cable
– telephone cable
– terminate a cable
– towing cable
– trailing cable
– trunk cable
– TV camera cable
– twin cable
– twin-axial cable
– two-core cable
– varnished cable
– vision cable
– welding cable
– X-type cable
establishing moisture-repellent cable — включение в дерево влагонепроницаемый кабель
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16 array
2) матрица; периодическая структура; сетка3) вчт. массив4) таблица5) цепочка6) вектор7) геофиз. расстановка; схема расположения; группа8) геофиз. установка9) геофиз. зонд•-
active antenna array
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active array
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adaptive array
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adjustable array
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aerial antenna array
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aerial array
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automatic scanning array
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autonomous solar array
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avalanche photodiode imaging array
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axial-dipole array
-
azimuthal dipole-dipole array
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backfire array
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bimorph array
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binary array
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broadside array
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CCD array
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cell array
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cellular array
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charge array
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circuit array
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circular array
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circularly polarized array
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closed array
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closely spaced fuel rod array
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coherent antenna array
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coincidence array
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collinear array
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complex array
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complex function array
-
conformal array
-
conformant arrays
-
conical array
-
conically scanning array
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coordinate-connected array
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cophasal array
-
core array
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correlation array
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coupled waveguide array
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cross array
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crosspoint array
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crow's foot array
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cylindrical array
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data array
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density-tapered array
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deployable solar array
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detector array
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diamond array
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diode array
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diode target array
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dip-angle array
-
dipole array
-
dipole-dipole array
-
discrete array
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discretionary routed array
-
dislocation array
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disperse array
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Dolph-Chebyshev antenna array
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Dolph-Chebyshev array
-
electrode array
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electronically scanned array
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end-fed array
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end-fire array
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equispaced array
-
expanding array
-
fan-like array
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feed array
-
feedthrough array
-
field-programmable logic array
-
filtering array
-
fixed-sized array
-
flat array
-
flexible array
-
flexible solar array
-
flush-mounted array
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Franclin array
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frequency-scanned array
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fuel rod array
-
fuse-programmable array
-
gate array
-
geophone array
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grating array
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half-wave spaced array
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hemispherically scanned array
-
herringbone array
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high-voltage photovoltaic array
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hologram array
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horizontal collinear array
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imaging array
-
induced-polarization array
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induction array
-
in-line array
-
lateral array
-
light-emitting array
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lightweight solar array
-
linear array
-
linear CCD array
-
logic array
-
low sidelobe array
-
maintenance-free solar array
-
mattress array
-
memory array
-
meso-meteorological buoy array
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monolithically integrated solar array
-
monopole array
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monopulse array
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MOS array
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multibeam array
-
multichip array
-
multidimensional array
-
multiple seismometer array
-
multiple shot array
-
N-dimensional array
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NEP array
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nonuniform array
-
normal array
-
null-steering array
-
odd arm star array
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one-dimensional array
-
open fuel rod array
-
parasitic array
-
patch array
-
perpendicular array
-
phased array
-
phase-scanned array
-
photodiode array
-
photosensor array
-
photovoltaic array
-
pine-tree array
-
pin-grid array
-
planar array
-
pointer array
-
pole-dipole array
-
pole-pole array
-
polycell array
-
probe array
-
processing array
-
programmable logic array
-
receiving array
-
reciprocal array
-
rectangular array
-
reflector array
-
regular array
-
resistivity surveying array
-
resistor array
-
resistor-capacitor array
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retrodirective array
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reversible array
-
rigid solar array
-
ring array
-
root-integrated solar array
-
RSI array
-
scanned array
-
seismic array
-
self-phased array
-
self-scanned array
-
sensor array
-
SEP array
-
series array
-
shot array
-
silicon solar-cell array
-
silicon solar array
-
slot array
-
solar-cell array
-
solar array
-
solarvoltaic array
-
S-P solar array
-
space solar array
-
space-tapered array
-
stocked dipole array
-
sun seeking solar array
-
switched array
-
systolic array
-
tapered array
-
thermistor array
-
thinned array
-
tile array
-
touch pad switch array
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TPS array
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transducer array
-
transmissive array
-
transmitting array
-
triangular array
-
trimmable resistor array
-
two-dimensional array
-
uncommitted logic array
-
uncommitted array
-
uniform array
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unit cell array
-
unsteerable array
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waveguide array
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Yagi-Uda array -
17 wire
1) проволока || скреплять [связывать\] проволокой2) трос4) монтировать ( (электро) проводку или провода); прокладывать провода5) эл., вчт. шина6) проволочное соединение; проводное соединение || соединять [монтировать\] проволокой7) формировать (меж)соединения; выполнять разводку ( межсоединений)9) связь передавать по проводам•wire in coils — проволока в бухтах-
active wires
-
address wire
-
aerial contact wire
-
aerial wire
-
aluminum wire
-
aluminum-clad wire
-
alumoweld wire
-
ampere wires
-
anchor wire
-
annealed wire
-
antenna wire
-
armature binding wire
-
armoring wire
-
baling wire
-
barbed wire
-
bare wire
-
bead wire
-
bell wire
-
bethanized wire
-
bimetallic wire
-
binding wire
-
bit wire
-
black-drawn wire
-
black wire
-
bond wire
-
bonding wire
-
bracing wire
-
braided wire
-
brazing wire
-
bright wire
-
broken wire
-
bundle wires
-
busbar wire
-
carrying wire
-
catenary wire
-
ceramic wire
-
clad wire
-
clipped wire
-
coarse wire
-
coated wire
-
coils wire
-
cold-drawn wire
-
common wire
-
composite ground wire with optical fibers
-
composite wire
-
connecting wire
-
contact wire
-
control wire
-
copper wire
-
copper-clad wire
-
copper-coated wire
-
coppered wire
-
core wire
-
cotton-covered wire
-
cotton-enamel covered wire
-
covered wire
-
current-carrying wire
-
dead wire
-
dead-drawn wire
-
diamond impregnated wire
-
diamond wire
-
drawn wire
-
drop wire
-
dumet wire
-
duplex wire
-
earth wire
-
electrode wire
-
enameled wire
-
equipment wire
-
exploding wire
-
fastening wire
-
fiber-optic cored shield wire
-
field wire
-
filamentary wire
-
filler wire
-
finer wire
-
fishing wire
-
fixture wire
-
flameproof wire
-
flat wire
-
flexible shafting wire
-
flexible wire
-
flux-cored wire
-
fly wire
-
four-draft wire
-
fully galvanized wire
-
fuse wire
-
galvanized iron wire
-
galvanized wire
-
glazed wire
-
ground wire
-
guy wire
-
hard-drawn wire
-
heavy-gage wire
-
heavy wire
-
hookup wire
-
hot wire
-
idle wires
-
igniting wire
-
indented wire
-
inhibit wire
-
inlet wire
-
insulated ground wire
-
insulated wire
-
interconnecting wire
-
ionizer wire
-
iron-conduit wire
-
jumper wire
-
killed wire
-
knitting needle wire
-
lashing wire
-
latch guard wire
-
lead wire
-
lead-covered wire
-
lead-in wire
-
line wire
-
litzendraht wire
-
litz wire
-
live wire
-
magnet wire
-
magnetic wire
-
merchant wire
-
messenger wire
-
metallizing wire
-
metal-shielded wire
-
multifilament wire
-
nail wire
-
neutral wire
-
nichrome wire
-
nickeline wire
-
office wire
-
open wire
-
order wire
-
overhead wire
-
pan wire
-
paper-insulated wire
-
parallel wires
-
piano wire
-
pilot wire
-
plain wire
-
plow steel wire
-
plug wire
-
point wire
-
presser foot wire
-
prestressed concrete wire
-
printed wire
-
profiled wire
-
protective earth wire
-
pulling wire
-
radio wire
-
rectangular wire
-
reinforcing wire
-
relay wire
-
resistance wire
-
retrieving wire
-
return wire
-
rivet wire
-
rolled wire
-
rope wire
-
route wire
-
rubber-covered wire
-
screen wire
-
screened wire
-
screw wire
-
section wire
-
sheathed wire
-
shielded wire
-
shield wire
-
short-circuiting wire
-
signal wire
-
silicone wire
-
silk-covered wire
-
sky wire
-
slide wire
-
slow-burning wire
-
soft-down wire
-
solid wire
-
staple forming wire
-
static wire
-
stay wire
-
steel-aluminum wire
-
strain-sensitive wire
-
stranded wire
-
strand wire
-
stranded welding wire
-
stretching wire
-
superconducting wire
-
suspension wire
-
switch wire
-
tension wire
-
thermocouple wire
-
three-draft wire
-
tie wire
-
tinned wire
-
track-circuit wire
-
trapezoidal wire
-
trolley wire
-
tube wire
-
twin wire
-
twisted wire
-
uncoated wire
-
uninsulated wire
-
varnished wire
-
varnished-cambric wire
-
vent wire
-
welding wire
-
well measuring wire
-
wet-drawn wire
-
winding wire
-
woven wire
-
zinc-coated wire -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 fire
огонь; стрельба; ркт. пуск; обстрел; пожар; зажигать, воспламенять; вести огонь; стрелять; производить выстрел; см. тж. engagement; firing; shootingbring fire to bear (on) — обрушивать огонь, обстреливать
dedicate the fires of a battery (to a unit) — ставить задачу (батарее) на специальную огневую поддержку (части)
— aerial fires— APC fire— close-supporting fire— counterbattery neutralization fire— direct-supporting fire— general supporting fire— gun fire— indirect laying fire— live ammunition fire— overwatching fire— post-action fires— single shot fire— smoke laying fire— spluttered fire— supporting fire— throw fire into— turn fire on -
20 cable
1) кабель; проволочный канат, трос; многожильный провод2) архит. витой орнамент; витая колонна•- aerial cable - air-space cable - armoured cable - asbestos-insulated cable - balanced cable - bare cable - bearer cable - boom hoist cable - braided cable - brake cable - buried cable - carrier cable - chafing cable - coaxial cable - connecting cable - control cable - core cable - coupling cable - crane cable - curved cable - distribution cable - drag cable - duplex cable - electric cable - flat cable - flexible cable - frayed cable - hauling cable - hoisting cable - indoor cable - insulated cable - internal cable - jumper cable - leading-in cable - lightwave cable - load cable - longitudinal carrier cable - low-loss cable - main cable - messenger cable - metal-sheathed cable - multicore cable - outdoor cable - paired cable - parabolic cable - polycore cable - polyvinylchloride cable - power cable - protected cable - pulling cable - PVC cable - return cable - rubbing cable - safety cable - sheathed cable - single-strand cable - small capacity cable - solid cable - straight cable - stranded cable - stub cable - subterranean cable - supply cable - suspension cable - toll cable - towing cable - trailing cable - transverse cable - triple cable - trunk cable - twin cable - two-part strand cable - underground cable - unithaul cable - winch cable - wire cableto install a cable — каблировать (здание, помещение)
* * *1. трос, канат || крепить [привязывать] тросом2. (электрический) кабель, (многожильный) провод3. напрягаемая арматура4. витой орнамент- aerial cable
- armored cable
- backhaul cable
- back-stay cable
- boom lift cable
- bunched cable
- buried cable
- cap cables
- continuity cable
- curved cable
- drag cable
- electric cable
- external cable
- feeder cable
- flexible cable
- flexible main cable
- galvanized structural stranded cable
- ground cable
- guy cable
- heater cable
- hemp-core cable
- hoist cable
- ideal cable
- load cable
- metal-clad cable
- outhaul cable
- pull-back cable
- self-coiling cable
- service cable
- signal cable
- stressing cable
- submain cable
- suspension cable
- topping lift cable
- trailing cable
- two-part strand cable
- underfloor heating cable
- winch cable
- wire cable
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